Having a great website design, great content and a great offer mean very little if your site is not easily accessible to your audience. Your website may look good on your computer and maybe even your phone, but have you tested it on a variety of different devices? Or, have you made your website design responsive, which means that it will resize based on the dimensions of the screen being used? These are all great questions to consider in website development before you publish, but it’s always worth going back and checking different browsers and devices continually whilst your site is live.
With so many internet connected devices available to people these days, it’s vital that your website supports as many as possible. In Australia the main browsers include Chrome (41.34%), Internet Explorer (26.47%), Firefox (18.51%) and Safari (12.55%). Access to the internet via a mobile device is on the rise so you need to make sure that your website not only works well on a mobile (generally a portrait format instead of the traditional landscape format of the desktop experience) but the ‘user experience’ is different too.
This market is more active than the desktop user and looking for quick snacks of information and often, instant access via phone to the company.
So test the ‘user experience’ of your site across at least the main four browsers and across iPhone and Android, tablet and iPad as well as a traditional desktop/laptop.
There are free website design tools available, like Browsershots to help you test your site although some have limited results. You can also pay a subscription fee to sites like Ghostlab to test the entire user experience, not just the home page.