“The best marketing doesn't feel like marketing.”
This is definitely one of the best quotes about marketing, attributed to marketing cartoonist Tom Fishburne. Nowadays, marketing is everywhere, influencing our choices, purchases, activities, and lifestyle. Most marketing is obvious, but some of it is invisible, meaning that the average person does not even realise when he or she sees it.
But why is invisible marketing necessary?
Mainly because marketing is not the same today as it used to be decades ago. The Internet has changed the game, and people do not tolerate ads or marketing messages anymore. Consumers' attention spans are decreasing by the day and people are presented with dozens of options – standing out from the competition is more difficult than ever. Under these circumstances, businesses need to come up with more refined marketing techniques that create invisible influence.
Let's take an example: You have been walking around the park on a sunny day and after some time you feel the need to cool down. As you turn a corner, you see two ice cream shops selling similar products. However, there is one slight difference between the two shops: one shop offers outdoor seating while the other doesn't. Guess which ice cream shop...
2023 is bringing significant changes to the way consumers interact with brands and prioritise their spending. This is because the cost of the global living crisis we are experiencing right now will create consequences for everyone and is to be covered by all market participants.
Looking back at our post on the Latest Marketing Trends For 2022, last year's developments match what we had been expecting a year ago and most of those trends will continue to develop in 2023.
The main difference, however, between 2022 and 2023, is that customers are becoming more discerning about the products and services they buy. The reason behind this is more than aligning with social responsibility concerns; it can now be found in the economic climate as well. Almost two-thirds of chief economists believe a global recession is likely in 2023 and Australia is already dealing with the highest level of inflation since 1990.
In such dire circumstances, the latest marketing trends for 2023 should be used by brands as tools to tweak their strategies in the following period. Knowing everything about the trends coming down the line enables businesses to improve their messaging and take advantage of any new developments that can place them ahead...
Are you already doing SEO or are willing to start? A common question is whether or not to outsource to an SEO consultant to optimise your website for search engines. Just as with any other function in your company, SEO can be done in three different ways: DIY, in-house, and outsourced.
In this post we will be describing the third solution, calling to SEO marketing Gold Coast services, and explain why this alternative is the most cost-effective and convenient for a large majority of small businesses. So, here are the 10 main benefits of collaborating with a Gold Coast digital agency for search engine optimisation:
1. Expert keyword research
When I say expert-level SEO I mean that in all aspects, by the way. When hiring a consultant or a SEO agency Gold Coast, you take advantage of industry expertise and benefit from the input of an individual who excels in that area to deliver the best results for your business. Struggling to do your SEO alone can make you lose out on important traffic without even knowing why.
A consultant or an agency, on the other hand, will do for you the following: monitoring industry news channels, checking website health for...
Looking for someone to promote your business? Not sure if you should outsource or not?
As an entrepreneur, you may already be very busy running your company. Managing your business can require more working hours compared to being an employee, so squeezing marketing into an already tight schedule is not really an option.
Working with a Gold Coast creative agency is the best decision not only because it gives you peace of mind and more free time for yourself; it is also more cost-effective and delivers more value for money. By using professional marketing services, such as website marketing Gold Coast, you will obtain the best results without putting extra strain on your shoulders. Here are the main reasons why web development Gold Coast and other services provided by a creative agency are strongly recommended:
You work with (multiple) experts
Unless you are a large enterprise, chances are you can only afford to hire one or two marketing employees, without them having the chance to become an expert at anything. Considering that marketing is such a broad and complex field, you may need input from several types of experts: social media, video marketing, advertising, email marketing, etc.
Collaborating with an agency offers you access to...
Without marketing, a business does not really exist. You will fail to attract high value customers if you don't promote your product efficiently.
Many small business owners do understand they need marketing services, but choose to handle the promotion part themselves in order to save money rather than using a marketing agency Gold Coast or Brisbane for that matter. In this post we will show you that hiring experts to do your social media ad campaigns or Google Ads campaign and other promotion activities is actually more cost-effective than doing it alone.
So, the answer to ‘Should I hire marketing agency on the Gold Coast?' is ‘Absolutely yes!' and that's why:
Benefits of hiring a digital marketing agency
There are only pros when it comes to hiring a marketing agency Gold Coast to promote your business, including:
You benefit from expert services
What is your job and/or set of skills? Do they include marketing with all its strategies and tactics? Even if you are more or less familiar with promotion services, you will not possess the expertise of an entire marketing agency. Visual Marketing Australia, for instance, provides the following services: Web Design & Development, Online Video Marketing, Email Marketing Solutions, Search Engine Optimisation, Digital Marketing...
Looking for a WordPress website designer and don't know where to start? Trying to solve a problem should not bring you a myriad of new challenges; this is why we have prepared today 10 tips for choosing the right web development Gold Coast company, with the best results and completely stress-free:
Know what you are looking for
Before asking a WordPress website designer to provide services for your business, you need to ascertain yourself what you are looking for. Understand your own needs before you start looking for a developer.
One of the first questions you need to ask yourself is – do I already have a design or do I need someone who will work on my front end, too? This will make the difference between a back-end developer and a full-stack developer, who can create a website from scratch or handle a complete redesign.
Next, establish the overall goal of your website, as this will enable you to determine the features and functionality you need. Some websites contain just a few pages, such as home page, about us page, contact page and blog, and have a passive website structure, while others are centred around community interaction and will require different functionalities.
When you...
Having a website to promote your business is no longer a nice-to-have, but a must-have.
The majority of potential customers in your industry use the Internet as their primary source of information and expect an excellent visitor experience on your website. If something goes wrong, you can easily lose your credibility.
One of the prerequisites of good customer experience regarding your online presence is quality hosting. Releasing a website without having reliable hosting is like building your house on quicksand. Before you even manage to gain some traction with your website, it will slowly sink into a multitude of problems: poor loading speed, recurring downtime, security issues, unresponsive customer support from your hosting provider, and not being able to benefit from flexible hosting plans to get the most for your $.
The Internet is an exciting place that seems to develop at the speed of light. Web hosting services have evolved as well in more recent years. While they may not be as visible as other parts of the digital landscape, hosting services are vital and have adapted to the increasing number of websites and the necessities of small businesses. Here is what to expect in terms of web hosting in 2023 and...
What to do if “My website got hacked”
For a long time, hacking only used to happen to large companies and was usually the subject of headlines. In the last few years, however, more and more small business owners are saying “my website got hacked” and they have hear other entrepreneurs in their industry complaining about this same problem. They have also heard about the dire consequences for companies whose websites have been hacked. Actually, almost half of websites that are hacked are owned by small businesses because they are easier to hack and still return significant value for the attacker.
Having your website hacked should not feel like the end of the world. In this post we will be talking about the main signs that indicate a hacker's attack and what to do if your website is hacked, before it is too late.
What happens if my “website got hacked”?
Worrying about a potential bad scenario can be just as bad as or worse than going through that problem. The stress lasts for months and years and can have serious consequences on your health and well-being not to mention, on your business.
One technique we recommend to use when you are worried about...
Setting up an online store is fairly easy these days, by using accessible software such as Zoho Commerce or Shopify etc. anyone can start an e-commerce business within hours. However, in order to be successful, you need to create and implement a well-developed e-commerce strategy. This should attract potential customers and make them feel welcomed on your online store, from the first contact to after-sales support.
There are hundreds if not thousands of online articles and guides on how to increase ecommerce sales in 2022. In this post, we are looking to make your job easier and present you the main steps you need to take in order to skyrocket ecommerce sales 2022.
Consolidate your shopping experience
Customer experience should be the main focus of any type of business, whether you are a lemonade stand on the side of the road or a B2B online store selling specialised products.
Even if you have the best products in the world, people will not buy it if they are having a hard time navigating your website or getting in touch with you. There are several aspects to look at when it comes to having a seamless online shop:
Fast loading speed
Approximately half of all shoppers expect...
Visual content is almost synonymous to digital marketing. Graphic design for business is a key element of communication and is a lot more than pictures and drawings. This modern form of art is one of the most important tools for building brand awareness and influencing customers' decision-making processes.
If graphic design used to be neglected in the past as marketing was less focused on visual, in the latest years the two industries have become inseparable. In this post we will be talking about the importance of graphic design and how it can be used to advance your business.
What is graphic design?
Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. Graphic design is a method of communicating to your target audience and should combine visual appeal with usability.
The history of graphic design is so old that it encompasses the entire history of art. This practice started as early as 15,000 BC, with the pictographs present in the Lascaux caves in southern France, and experienced a breakthrough with the invention of paper and later, printing.
Today, much of the graphic design is being completed by...