You know you have a great product, you consider yourself better than your competition, and customer service is great, but your company has not achieved great success yet. Our advice is to look at your website as it might be doing a disservice to your business. For most prospects, your small business is an unknown quantity, so their first impression of your company will either make them more comfortable doing business with you or less comfortable. For this reason, you want their first experience with your website to inspire them to contact you and not your competitor.
Here are some common website design mistakes that can be driving away your customers:
A website that hasn’t been updated in years doesn’t instil much confidence in a company. People won’t see you as an expert in the field if you don’t demonstrate you are knowledgeable about the latest technologies. Almost nothing happens today without computers, and if your website looks 5 years old, you will fail to suggest prowess.
Grammar and spelling errors
Website content with grammar and spelling errors appears very unprofessional and makes your business look unreliable. Have a second pair of eyes going through your website content to find mistakes or website visitors will do it instead and hit the back button before you even know it.
Clumsy contact options
Once potential customers start considering your products and services, the first thing that unconsciously pops into their head is – “Will it be difficult to do business with these people?” The major difficulty prospects encounter often determines them to give up. Include on your website easy-to-use contact forms and place a click-to-call phone number in a visible place.
Lack of credibility items
These days, it’s not enough to claim you have amazing products and you provide excellent services because people won’t just take your word for it anymore. Audiences need reassuring from a third party, whether it’s another customer who has already made the purchase or endorsement from an expert. Include on your website customer testimonials and accreditations and you’ll see a rise in the number of leads.
Your website needs to provide a smooth experience and make visitors feel everything is easy to do, from accessing your blog section to asking for an estimate. Pay attention to website navigation and make sure it makes matters easier for your customers.
A portfolio helps you build credibility and also enables you to prove insight on how you get results. Make sure your website has detailed case studies or a portfolio with brief narratives and images of successful projects, and/or data showing specifically how you helped customers.
Not Mobile Responsive
This aspect is probably the most important of them all, as most people use their mobile phone these days to shop online, conduct research, socialise with friends, etc. If your website is not mobile-friendly, you are writing off half your potential audience. Mobile is no longer the future; it is the present and is here to stay.
Creating a website that will captivate the attention of your audience is a challenge that often requires a lot of skill and experience. Do-it-yourself web design tools help you save money, but on the other hand, results may not turn out as expected, your website won’t be search engine optimised and you will be prone to many of the website design mistakes described above. A good, up-to-date website is an excellent investment in your business and will enhance your profits 24/7. VMA can assist with website development and create for you the website your company deserves. Contact us and soon your new website will be generating qualified leads for your business!