Have you ever wondered how websites are ranked on the first page in the search results each time you do a Google search? Well, you have to know your SEO (or search engine optimisation) to know the logic behind it.
In a nutshell, search engine optimisation involves improving the design and content of your website in a way that it gets more organic web traffic, which is one of the factors that make a page rank. The ultimate goal of your SEO strategy is to put your website on the top results of a search engine under certain keywords. This article will focus on the ins and outs of search engine optimisation, and how does implementing an SEO strategy help your sales funnel.
SEO for Businesses, Anyone?
In this digital age, it is a must for businesses to integrate the use of technology in their marketing efforts. Aside from the usual Google ads and your run-of-the-mill social media marketing, there’s another way on how businesses can establish an online presence, build brand awareness, and ultimately, convert their sales leads. And that is through Search Engine Optimisation.
However, despite the amazing marketing opportunities that search engine optimisation can unlock for your business, there are still companies that do not fully grasp the essence of SEO and how it can ultimately help meet their goals. As a matter of fact, Forbes cited that one of the reasons why businesses are “uncertain” about SEO is because of its seemingly complex nature.
While business owners may face a few obstacles and challenges before they implement an effective SEO marketing campaign, its benefits are undoubtedly colossal. For instance, today’s version of SEO involves developing user-friendly websites. A more structured and faster website results in a significant decrease in bounce rate and a boost in web traffic. Search engine optimisation can also be used as a tool to eclipse the competition. It is proven time and time again that an optimised website can attract and engage more customers than a website that isn’t optimised.
Factors that Impact SEO
There are a lot of elements that make up a good search engine optimisation strategy. Since Google regularly updates its ranking algorithm, it would be wise to constantly check these elements to ensure that your search engine optimisation strategy is helping you land on top.
As per the Search Engine Journal, content is the pinnacle among all ranking factors and search engine optimisation elements. Having said that, content marketing isn’t just about creating blog posts or pieces for the sake of SEO purposes. For your content to actually aid your search engine optimisation efforts, it should be well-written and makes use of the right keywords.
The frequency on how often you publish content also influences your search engine optimisation strategy. Word of advice: Post content on a regular basis to ensure the “freshness” of your content. Although this may require a reasonable amount of time and effort, the payoff is extremely huge.
On-page SEO factors (meta data) include the title tag, meta description, subheadings, internal links, and ALT tags. These are elements that you can directly manipulate and work on in time. It is vital that you incorporate your targeted keywords in these elements. For instance, an ideal title tag should demonstrate the main focus of your content, your business’ name, and the essence of your page.
While Google rewards pages that strategically use keywords in search engine optimisation, it also penalizes those who overdo it. With this in mind, it would be best to refrain from overloading your on-page SEO factors with your targeted keywords.
Contrary to on-page SEO, off-page search engine optimisation are factors that you cannot directly influence. These are focused on building quality backlinks and boosting social signals, such as the likes, interactions, and shares.
So if you have no control over these elements, how can you work them to your advantage?
The key here is to create fresh and quality content that authority websites and other pages may deem valuable and worthy of a backlink. The more interesting and significant your content is, the higher its chances to be shared across all social media platforms.
If you believe that your current search engine ranking can do way better, you are right. Visual Marketing Australia can assist you in optimising your website and off-page SEO using our unique and effective SEO strategies. Contact us today for a FREE Website SEO Audit and let’s get your business to the top pages of Google Search Results!