Social Media is a brilliant tool for marketing your business – everyone knows this. There are thousands of articles of tips and tricks purely to boost your likes. This is not one of those articles.
I want you to take a step back and think about the foundation of your Social Media content. If your strategy is to figure out what content is going to sell more products, you are looking at it from the wrong perspective! You need to figure out why someone would want to engage with you. What are you offering them? People are selfish; they want to know what’s in it for them before they are open to buying from you.
Social Media is an engagement tool – your customers want to engage with you, they want a conversation, they want to la ugh with you, and at you, and they want to cheer for you. To get them to this point you have to build rapport and build a relationship. This takes time, but most importantly it takes knowledge of who you are talking to.
You need to have a crystal clear view of your ideal customer: what links do they like, what images do they take, what places do they hang out, what times are they engaging on Social Media. The first step to a successful Social Media page is having an indisputable and concrete idea of who you are targeting. What differentiates them from every one else on the planet? What makes them uniquely interested in you?
Every single post should be targeted to that one individual. If they aren’t going to like it, don’t post it.
Now if you are an established business you may have several different markets that you target through different products and services – and that is fine, as long you are careful to differentiate t hem and you don’t try and talk to them with the same posts.
A great tool to use in Facebook is the targeting options in a boosted post. It allows you to publish two variations of the same post and boost them to different demographics – So you may have one post going to your Australian demographic, and another other to your International – or perhaps one post for the ladies and another for the gents!
The aim of your Social Media strategy should always come back to your target market, and what makes your business unique. The ultimate goal is to take advantage of your uniqueness and express that in a way that your target market responds to, and the only way you can do that is if you have your targeting strategy mastered.