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Blog

Working Remotely Is the New Norm! 

The Covid crisis has changed the world we live in, but many of these changes, such as working remotely, have not come as a surprise. The lock down has just accelerated trends we were already seeing in the last few years, with remote work being one of the most pertinent topics on the public agenda since March 2020. Working remotely has become the new norm as we were forced to implement it due to lock down restrictions and we've now seen that it actually works. This new way of working played a vital role in business and economic continuity during the original lock down period, and will provide stability during future emergencies, especially now that it's proven to be successful. Even amidst this Covid crisis, employees are reporting greater productivity and higher job satisfaction, which is translating into enormous profitability for their employers. Permitting off-site work allows businesses to reduce overheads through reduced real estate, equipment, and supply costs. Australia remote working statistics Statistics confirm what we were already presuming, that remote work will play a major role in our economy and is here to stay: – 47% of small business would like to work remotely more often; – 45%...

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Australian Retailers Invest In E-Commerce Websites As Online Shopping Behaviour Changes Rapidly Amidst the Pandemic

So, you thought e-commerce wasn't for you? That customers will always pour into your store and do business with you in spite of growing digital trends? That you don't need to invest in this new fad that will pass anyway? Think again… With Covid causing people to work from home and shopfronts to close, e-commerce is now the new norm. E-commerce websites are not just an experiment, they are a must have if you want to survive in today's challenging environment. Australian statistics that should get you thinking The way people research and buy products has been changing in the last decade and the 2020s will mark a definitive turn towards online shopping, whether products are delivered at home, at click-and-collect centres or self-service boxes. Even if the entire purchasing process is not conducted remotely, online tools such as e-commerce websites will be involved during at least one stage of the buying process. Here are some of the things that have changed in the last few months: Australia Post says online shopping has increased by 80% since last year. Working from home has also changed shoppers' behaviour, with Australia Post finding an increase in orders placed between 2:00pm and...

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Strategies To Increase Traffic to Your Website

Whether you are a large corporation or a small non-profit organisation, attracting visitors to your website is vital because this is the place where most of your leads come from. However, this is not that simple. When you are looking to increase traffic to your website you may be tempted to think that SEO only can help you achieve your objective – which is a mistake. What you should do instead is diversify your traffic so you don't rely on search engine optimisation or another instrument only. Don't put all your eggs in one basket or when the primary traffic source fails you, your business fails too. In this post we have gathered a mix of tested and proven techniques that can help you increase website traffic efficiently and without relying on a limited range of tools. There is a variety of strategies you can put into place and you will also learn how to optimise each source of traffic. 1. Adopt a mobile first approach Australia is expected to count more than 19 million smartphone users by 2022 and we all know that mobile has long overtaken desktop as the first means of search. Google has acknowledged this trend years ago...

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Limitations of Using Outlook /Gmail As An Email Marketing Platform

Email marketing remains a fundamental online marketing tool in spite of the increasing popularity of other communication channels, such as social media and app notifications. Years ago, with the advent of social media marketing, a few voices hurried to declare email marketing dead, but they were completely wrong! Ignoring email as part of your strategy will make you miss lots of potential customers. Email is more powerful than ever before and it is used effectively for building awareness, boosting sales, and improving conversions. There are several reasons why email marketing works so well: It makes your business more credible and it is perceived as more legit than other communication channels. People tend to trust more information they get via email; It is more personalised than social media marketing because it is direct; People check their email on a daily basis while social media can be forgotten for days in a row (some people avoid it on purpose because it can create addiction); It converts better than social media, also due to its high open rate; the Australian open rate is estimated at 18.7%, indicating that audiences in our region consider they get valuable information via email; Email drives visitors to your website – the average click-through...

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Marketing Tips to Sell More Online

Increasing online sales is the primary goal of all businesses whether you are a home based or a large company. There are multiple ways you can increase your online sales many of which you can implement straight away and at little cost. We have put together an overview of effective marketing tips to help you with buyer acquisition and generating more repeat purchases. Some of these tips may seem to focus on ecommerce websites however you can implement these whether you sell physical products or run a service-based business. Here are our essential and proven marketing tips to sell more online: Use Abandoned Cart Emails The checkout process is a sensitive spot for many online stores, as potential customers can change their mind before placing the order and completing the payment. Reasons why people abandon their online carts include not wanting the product anymore, dealing with too much friction during the checkout process, being discouraged by shipping fees that are too high, or simply deciding to wait until they do some more research. One way of bringing clients back is sending them an abandoned cart email. This tip works better if you offer an advantage like free shipping or a discount. Make sure...

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Prepare your Business With These Post-Covid Marketing Strategies

The Corona crisis has affected all types of business all over Australia and will undoubtedly change consumer and business behaviours. Now that the curve has started to flatten, businesses are preparing to re-launch. Post-Covid will demand that all businesses re-design their marketing plan and develop continuous experimentation with digital marketing. Marketing Managers need to change their campaigns as soon as possible to prepare for the re-launch stage. The priority now of all future Post-Covid Marketing Strategies must be boosting life time value and customer experience, as well as delivering a purpose driven and meaningful brand. This all may sound daunting, however Visual Marketing Australia comes to your rescue with our post-Covid marketing packages. Our Post-Covid Marketing Packages will bounce back your business stronger and smarter than before. The packages are suited for all types of businesses in different industries and there is an affordable package to suit that won't break the bank. Our packages include: Social Media Marketing Increasing brand awareness, inbound traffic, conversions and providing better customer satisfaction and brand loyalty. Pay Per Click Marketing including Google Ads and Facebook Ads Immediate results for highly targeted website traffic and ensures exposure and brand recognition. Email Marketing Campaigns Targeted and personalised content that builds credibility, brand recognition, stronger...

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Why must you continue to market during a crisis/recession?

The coronavirus outbreak is already having a major impact on economies worldwide as the lockdown continues. The flow on effects of the quarantine are inevitable. As Australian households are forced to absorb the costs of an extended downturn. During a crisis when a ship begins to sink, people start throwing things overboard in an attempt to stay afloat. But should your marketing strategy be one of the things you give up on in a crisis just to stay afloat? Australian businesses have found themselves shocked by the unexpected pandemic and are currently in a dilemma. Should they keep continuing with their marketing strategies or should they focus on saving whatever is left of their companies? It is an unusual situation for everyone. But it is proven that those who continue to market their business in a downturn will always come out on top at the end. Businesses need to adapt their marketing strategies to the difficult times we are currently living. To answer the question. Do you still need a marketing strategy during the coronavirus crisis? It is important to look back to the origins and remember what the role of marketing is. What is the role of marketing in a crisis? Marketing helps...

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Low Cost Marketing Strategies To Advertise Your Business During COVID-19!

The outbreak of COVID-19 is nothing we have ever seen before, affecting all types of businesses across all different industries. We understand that right now businesses are cutting costs and marketing is usually the first thing to go. However, it's times like these that low cost marketing strategies is ever so important to continue to keep you brand front of mind and accessible. Something to remember, according to the popular adage: “When times are good you should advertise, when times are bad you MUST advertise”. This virus has caused a massive scale disruption for businesses – forcing them to take unprecedented actions which includes pulling promotions, putting a full stop on reviews, and the biggest mistake, suspending certain advertising. This is the time that the marketers have to make the important move that will either take the edge off the downside risks or apprehend all that probability of the upsides. Below are some low cost marketing strategies that your business can implement now to keep your business front of mind. Stay Consistent with the Base of your Customers: Uh, it is true. If you go slightly out of sight, you'll be left without the sight as well. And this is something...

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Low Cost Marketing Strategies To Advertise Your Business During COVID-19!

The outbreak of COVID-19 is nothing we have ever seen before, affecting all types of businesses across all different industries. We understand that right now businesses are cutting costs and marketing is usually the first thing to go. However, it's times like these that low cost marketing strategies is ever so important to continue to keep you brand front of mind and accessible. Something to remember, according to the popular adage: “When times are good you should advertise, when times are bad you MUST advertise”. This virus has caused a massive scale disruption for businesses – forcing them to take unprecedented actions which includes pulling promotions, putting a full stop on reviews, and the biggest mistake, suspending certain advertising. This is the time that the marketers have to make the important move that will either take the edge off the downside risks or apprehend all that probability of the upsides. Below are some low cost marketing strategies that your business can implement now to keep your business front of mind. Stay Consistent with the Base of your Customers: Uh, it is true. If you go slightly out of sight, you'll be left without the sight as well. And this is something...

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Online Food Ordering System

Simple and Easy Food Ordering System Turn you current WordPress website into a Food Ordering System in just a few days and give your hungry customers the ability to order online directly from your Cafe, Store or Restaurant's Website – on desktop or mobile. Why not allow your staff to deliver and keep them gainfully employed in this difficult time? You can build your Ordering Menu directly from the Dashboard and customise the settings based on your needs and easily Enhance using our Add-Ons: SMS Notifications Restaurant Times Accept Credit Card Payments Easy Menu Management VMA Food Ordering System makes it easier for you to manage your Store, Cafe or Restaurant's Menu Online with our easy to use admin options and you can update prices and disable items which you don't want to sell online with just few clicks. Easy Store Management VMA Food Ordering System make it super simple to manage your online store! You can easily manage opening and closing times for your restaurant, add holidays, delivery cut off time and much more. You can also track your sales and accordingly take actions. Receiving Order Currently, VMA Food Ordering System allows you to receive orders in 2 different ways. One is email notifications and the other...

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