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Blog

Low Cost Marketing Strategies To Advertise Your Business During COVID-19!

The outbreak of COVID-19 is nothing we have ever seen before, affecting all types of businesses across all different industries. We understand that right now businesses are cutting costs and marketing is usually the first thing to go. However, it's times like these that low cost marketing strategies is ever so important to continue to keep you brand front of mind and accessible. Something to remember, according to the popular adage: “When times are good you should advertise, when times are bad you MUST advertise”. This virus has caused a massive scale disruption for businesses – forcing them to take unprecedented actions which includes pulling promotions, putting a full stop on reviews, and the biggest mistake, suspending certain advertising. This is the time that the marketers have to make the important move that will either take the edge off the downside risks or apprehend all that probability of the upsides. Below are some low cost marketing strategies that your business can implement now to keep your business front of mind. Stay Consistent with the Base of your Customers: Uh, it is true. If you go slightly out of sight, you'll be left without the sight as well. And this is something...

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Low Cost Marketing Strategies To Advertise Your Business During COVID-19!

The outbreak of COVID-19 is nothing we have ever seen before, affecting all types of businesses across all different industries. We understand that right now businesses are cutting costs and marketing is usually the first thing to go. However, it's times like these that low cost marketing strategies is ever so important to continue to keep you brand front of mind and accessible. Something to remember, according to the popular adage: “When times are good you should advertise, when times are bad you MUST advertise”. This virus has caused a massive scale disruption for businesses – forcing them to take unprecedented actions which includes pulling promotions, putting a full stop on reviews, and the biggest mistake, suspending certain advertising. This is the time that the marketers have to make the important move that will either take the edge off the downside risks or apprehend all that probability of the upsides. Below are some low cost marketing strategies that your business can implement now to keep your business front of mind. Stay Consistent with the Base of your Customers: Uh, it is true. If you go slightly out of sight, you'll be left without the sight as well. And this is something...

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Online Food Ordering System

Simple and Easy Food Ordering System Turn you current WordPress website into a Food Ordering System in just a few days and give your hungry customers the ability to order online directly from your Cafe, Store or Restaurant's Website – on desktop or mobile. Why not allow your staff to deliver and keep them gainfully employed in this difficult time? You can build your Ordering Menu directly from the Dashboard and customise the settings based on your needs and easily Enhance using our Add-Ons: SMS Notifications Restaurant Times Accept Credit Card Payments Easy Menu Management VMA Food Ordering System makes it easier for you to manage your Store, Cafe or Restaurant's Menu Online with our easy to use admin options and you can update prices and disable items which you don't want to sell online with just few clicks. Easy Store Management VMA Food Ordering System make it super simple to manage your online store! You can easily manage opening and closing times for your restaurant, add holidays, delivery cut off time and much more. You can also track your sales and accordingly take actions. Receiving Order Currently, VMA Food Ordering System allows you to receive orders in 2 different ways. One is email notifications and the other...

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Claiming your Business Listing and Reviews

Are you confused about ways to claim business listing? Then this article might prove helpful. Claiming Business listing is the best way to put your business out there in the limelight. Where the basic components or information of your business are accommodated and classified according to its category. With the use of Google business listing, you can promote your business among local audiences. You can also claim your business profile on other well-known sites such as Facebook and yelp, etc. Research from The Bright Local 2019 shows that last year 90% of consumers found local business via the internet. Business listing is an important part of marketing strategy and perhaps a crucial step to step up your new business. Below is a detailed manual for claiming business listing and reviews. Business Listing and Reviews Explained Claiming business listing is basically a way of giving a pointer to an online listing or review site that you claim a clear-cut business. A listing or review site is a platform where people can share their reviews on different businesses, products or services. In this age, criticizing a certain business is considered to be one's responsibility, since everyone now is a critique or at least trying to...

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Using SEO Keywords to Attract Organic Traffic

We can all admit the fact that all of us click on the top three links or any link available on the first page of Google or any search engine you are currently using. It is the goal of every site/blog to come into sight at the top of the first page of the search engine. While some might be grateful for just being on the first page alone. Once you can be found on the first page of a search engine, then the traffic incoming will be what every website owner desires. Emerging on the first page of the Search Engine Result Pages (SERPs) is not as easy as it seems. Several techniques and schemes are required to achieve this goal, like the appropriate usage of keywords and their usage throughout the content. The utilization of keywords allows the organic traffic to flow through. In this article, we come bearing the techniques of how to write articles by using SEO keywords and receive oodles of traffic. Types of Website Traffic There are fundamentally two types of traffic; organic and sponsored. Keeping both at your command is much better than having only one. SERPs are an inexpensive way of getting traffic while...

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The importance of CRM with Social Media

In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company's success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%! Cultivating loyalty is a very powerful tool that many businesses overlook while focusing on other, less effective ways of increasing profits. In the aforementioned article we were also showing how Zoho CRM can be used to attract and ease repeat business due to a series of features the world's second favourite sales platform offers. Relationship marketing Looking at the bigger picture, what your business needs to learn is how to do relationship marketing, the best way to retain customers and stop wasting money on acquiring new customers that don't stick. According to this Hubspot definition, relationship marketing is “a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions — rather, it is focused on delighting an audience and your customers for the long-haul.” Tactics used to implement relationship marketing in a company...

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The importance of CRM with Social Media

In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company's success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%! Cultivating loyalty is a very powerful tool that many businesses overlook while focusing on other, less effective ways of increasing profits. In the aforementioned article we were also showing how Zoho CRM can be used to attract and ease repeat business due to a series of features the world's second favourite sales platform offers. Relationship marketing Looking at the bigger picture, what your business needs to learn is how to do relationship marketing, the best way to retain customers and stop wasting money on acquiring new customers that don't stick. According to this Hubspot definition, relationship marketing is “a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions — rather, it is focused on delighting an audience and your customers for the long-haul.” Tactics used to implement relationship marketing in a company...

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How to leverage your Zoho CRM System to increase your business profits

Many businesses are exploring methods to increase their profits, such as developing new products, outsourcing certain functions, or identifying cheaper raw material sources. All these efforts come with financial expenses and the intense use of time resources while results are not always guaranteed. What if we told you there is a much better way of increasing profits by 25% to 95%? Surprisingly, this life-changing tool is right within your reach, without requiring you to alter your business in a fundamental manner; the secret is to nurture your existing customers rather than investing to attract new ones. Statistics show that it's costing five times as much to attract new customers than to keep and cultivate existing ones. Loyal relationships keep costs to a minimum by their very nature as you need to invest less resources into persuading your prospects they need your products and/or services. There are deliberate steps you can take to obtain cost savings through loyalty, such as offering incentives to sales staff that acquire customers who stick, focusing your customer acquisition campaigns on customers that ensure repeat business, creating annual reports for customers just like you would do with investors, and using dedicated software for managing your customer relationships. The latest tactic...

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How to leverage your Zoho CRM System to increase your business profits

Many businesses are exploring methods to increase their profits, such as developing new products, outsourcing certain functions, or identifying cheaper raw material sources. All these efforts come with financial expenses and the intense use of time resources while results are not always guaranteed. What if we told you there is a much better way of increasing profits by 25% to 95%? Surprisingly, this life-changing tool is right within your reach, without requiring you to alter your business in a fundamental manner; the secret is to nurture your existing customers rather than investing to attract new ones. Statistics show that it's costing five times as much to attract new customers than to keep and cultivate existing ones. Loyal relationships keep costs to a minimum by their very nature as you need to invest less resources into persuading your prospects they need your products and/or services. There are deliberate steps you can take to obtain cost savings through loyalty, such as offering incentives to sales staff that acquire customers who stick, focusing your customer acquisition campaigns on customers that ensure repeat business, creating annual reports for customers just like you would do with investors, and using dedicated software for managing your customer relationships. The latest...

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Influencer Marketing for Explosive Business Growth

Influencer marketing may be a relatively new term for many, but it is a marketing strategy that has been around for probably decades. However, it isn't your fault to not be aware of such an impressive and effective marketing strategy because it gained prominence only a few years back. Just about a decade ago, this area was strictly associated with celebrities and bloggers, that too, very few of them. However, times are changing rapidly now and business owners are constantly searching for new ways of marketing and branding their products. Influencer marketing has become the new age mantra to achieve marketing goals and company objectives. Let's find out more about influencer marketing and how an effective strategy helps in explosive business growth. What is influencer marketing? Basically, influence marketing is a way of marketing products and services on social media. This primarily relies upon endorsements and product advertising done by known personalities, mainly bloggers and Vloggers. Those having strong social media presence and large number of followers are preferred for this purpose. Take the example of Vloggers on YouTube. Once someone's YouTube channel becomes popular, ranks higher on the video sharing platform, and the number of followers enters three digit figure brands start flocking towards the Vlogger to spread word about their...

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