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All posts in News

Domain Name vs. Web Hosting – What’s the Difference

Getting a website for your business is a big step that doesn't come without a certain amount of friction and doubt. However, having a website is vital for your credibility and a strong online presence. Let's face it; every business needs a website in this day and age. Without one would indicate you are not serious or a professional business. Even when I am given a referral, the first thing I do is to look them up online. Who are they, where are they located, what services do they offer & what is their team like? One of the first questions that our customers have when it comes to creating a website is related to the domain name and web hosting difference. People also want to find out what is a domain in website and how to choose the right web hosting service. In this post we will be breaking down each of the two concepts and also explaining both the difference and the relationship between the two. Let's begin! What is a domain name? The domain name is the URL that appears in the address field when users are viewing your website. Those characters are usually letters, but may also include numbers....

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9 Must-Have eCommerce Website Features in 2022

Are you selling your products online? Then your e-commerce website is the heart and soul of your business. This means you need to have up-to-date e-commerce website features in 2022, that you constantly check and improve. To make the whole process easier, we have prepared an e-commerce website features list 2022 – if you carefully complete each of the 9 steps, it is impossible to go wrong with your online store: Responsive Website Design It is no secret that nowadays consumers are using their mobile phone to research and purchase products rather than staying in front of their desktop computers. Even major purchases are conducted from mobile devices, and around 80% of B2B buyers are now using a mobile device to shop. All users expect to be able to securely place orders from the comfort of their smartphone screen. For this reason, you need to ensure your website is mobile-friendly and responsive for all devices. What is responsive design and why is it important? This older post from VMA will tell you everything a business owner needs to know about responsive design and how to use it to achieve success. The main benefits of having a responsive design are improving customer experience on...

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How to Create a Social Media Strategy for your Blog!

Creating a successful blog includes multiple steps, such as researching the target audience, setting objectives for your blog, adding the blog section to your website, choosing the voice of your blog, and so on. There is a lot of work in creating and implementing a content marketing strategy let alonne a social media strategy. Moreover, besides creating an interesting blog, it's vital that you plan its launch carefully and also think about how you'll promote it in the long term. If you want your audience to read your blog posts (and take action as a result of being on your blog), you will have to market your blog in a visible place. And that place where your audience spends a good part of their day is represented by social networks. At first sight, promoting your blog on social media seems very easy – you just share your posts on Facebook, LinkedIn &co. and you wait for traffic to increase on your blog. On closer inspection, things are no longer that simple. You will find yourself in situations when a post you've put a lot of hard work into ends up forgotten on your website and attracts just a few visitors. In the end, promoting...

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Latest Marketing Trends For 2022

The New Year is a time of renewal, a magic moment when we secretly hope our dreams will come true and that we will stick to those resolutions. For business owners, it's also a time to draw the line and look at how their company performed in the past year. More than being a moment of closure, the period between December and January also represents a transition, a passage from old to new. Did you know that the name of the month of January comes from Janus, the two-faced God in ancient Roman mythology? Janus was the god of beginnings and transitions, of doors and gates, of choices and endings. Just like Janus, we look in two different directions around the New Year – back at what we have achieved and forward towards the future. So, after drawing conclusions about your achievements in 2021, you may also think about your plans for this year ahead. At VMA we have a tradition of researching and analysing the latest digital marketing trends at the end of each year. Duality is always a part of these analyses, as the upcoming trends are often rooted in the recent past. What we don't know for sure is how...

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Could you use $15,000 from the Business Boost Grant?

With the recent $5,000 Business Basic Grant filled in just 3 hours, it pays to prepare for the next grant due out in mid-July with submissions opening in late July. The Business Boost grant is part of the Queensland government's $25 million dollar plan to assist small businesses announced recently. This grant is up to $15,000 which will help small businesses to improve their productivity & efficiency through organisational development and upgrades through automated software and CRM systems. While the full details and eligibility criteria will not be announced until mid-July, we believe it will include the following: Website development and upgrades Strategic marketing Planning Training and Coaching & Advisory Services Planning for business continuity and succession. Information will be available on the launch date in mid-July with applications to open in late July 2021 via the Business Queensland website. Who is eligible? The Business Boost Grant is designed to assist established small businesses to build your business through Digital Transformation plus Marketing & Strategic planning activities as well as Training & Coaching services. When is the Business Boost Grant Released? The details will be released mid-July with the submissions opening late July. It would be beneficial to follow us on our social media channels to stay up to date with events...

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Why Graphic Design in Digital Marketing is a Must-Have

Did you know that you only have an average time of 8 seconds to impress prospects visiting your website or social media account? Graphic design in digital marketing has a monumental role and has been increasingly important for online marketers in the last few years. What is the reason for this growing interest in graphic design? The online media are already flooded with content from countless entities and finding your place in today's digital world means your presence needs to be unique. No matter how much dedication you put into developing quality content, if it doesn't create that spark for users, they will not read it. People are increasingly unwilling to read through content that doesn't stand out to them; even if they start to read it they will abandon it if they find it uninteresting. Add in other factors such as website speed and user experience and you already have multiple factors to consider and control in order to retain user interest. What should your business's approach be when it comes to digital marketing design? What do we mean when we say graphic design and digital marketing? Before making the best use of graphic design in digital marketing, let's see what each of these fundamental...

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Beauty Industry Digital Marketing Tips

The beauty industry is a continually growing and dynamic sector. New trends are emerging every year. Beauty industry digital marketing allows for improved reach and increased opportunity for these businesses to market themselves online. This enables them to showcase their work, keep customers up-to-date, reach new customers and even allow for more direct booking. Implementing digital marketing allows for increased flexibility and innovation – even during unprecedented and challenging years like 2020. Regardless of world events, the value of beauty products comes from how they make people feel and a growing investment in self-care. The beauty industry is expected to grow by an average of 5.2% each year from 2020 to 2023. The annual transaction volume of beauty products on Alibaba.com increased by 100% year-on-year in the 2020 fiscal year, showing an increased interest for beauty products. Keep on reading to discover the latest digital marketing for beauty industry trends, and how you can use them to grow your beauty business! Create an Online Community There is a growing trend for customers to connect with their favourite brands more than ever. Consumers want to become a part of the brand they like. In turn, this allows those brands to develop better relationships with those...

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Total Digital Marketing for Tradies

Today, digital marketing is considered a necessity as opposed to an optional extra. Marketing online has such immense benefits that it has been utilised by virtually every industry whether that's digital marketing for tradies, beauty therapists, hospitality, finance, healthcare… the list is endless!. Are you a tradesperson? You shouldn't rely just on word-of-mouth and a couple of leaflets to promote your service. Digital marketing allows you to target your market better and grow your client-base continually. Consider your present day customer – if John Smith is at home and his pipe bursts or he's thinking about renovating, he will most probably conduct an online search for a reliable plumber or carpenter in his area. It's essential that tradies invest in digital marketing to ensure when ‘John Smith' looks for their trade online they are visible amongst his search results. Let us explore how digital marketing for tradies can help you reach your customers online. How Tradies can Benefit from Digital Marketing There are multiple reasons why digital marketing for carpenters, plumbers, electricians or numerous other trades, is a wise investment. Trades persons the world over have gone digital in order to compete within their industry, an online presence helps them communicate better with existing customers as...

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The Benefits Of Using QR Codes

QR (Quick Response) codes have been around since 1994, when they were invented by Masahiro Hara from the Japanese company Denso Wave. However, it took two decades for them to gain popularity. When mobile phone technology made it possible to use these codes effectively, the QR code marketing craze finally unveiled. Now QR codes enable us to perform all kinds of actions, from accessing websites for more information to making payments. The benefits of using QR codes have reached their full potential since smartphones became able to ‘scan' these black squares and dots and translate the information into data that can be easily processed by humans. What are QR codes? QR codes are a constant presence nowadays and come in the shape of a matrix or two-dimensional barcode. They can also be described as encoded pieces of data. These graphical symbols are used to get information or data from the transitory media and have data instantly transferred into your mobile phone. Where can you see QR codes? You have probably seen these QR codes on billboards, in magazine adverts, on web pages and even on someone's T-shirt. Once this code is scanned by your smart phone, it will provide complete details of that specific...

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Social Media Growth In 2021

Improving organic growth is one of the most ambitious digital marketing objectives a business can have. This metric refers to the number of unique accounts that have viewed a piece of content on social media. What makes the game hard is that organic reach excludes the use of paid promotional tools. Although social media growth can be notoriously difficult to achieve organically, an organic reach and sub-sequential growth may be achieved through creative, continuous and consistent marketing efforts. If you were not certain about the need to engage in social media management, the events of the last year have shown us that traditional, non-digital marketing is not enough anymore. People now interact with businesses mostly online, and you will need to have a digital presence and be visible to prospects online if you want to convert them to paying customers. Why Should I Use Social Media? Social media has become the most important virtual space where people interact with not only friends and family, but also with brands and businesses. Social media marketing is currently the most effective way of communicating to potential customers not only because more than half of the world's population is using social networks but also because it enables...

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