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All posts in News

Telephony integration to boost your business!

Telephony from Zoho CRM enables you to stay on top of leads and save money at the same time! There are many ways you can get in touch with your customers, such as email, social media, live chats, etc. However, one old method to talk to people is still among the most effective, and that is telephony. Implementing quality phone systems and telephony software will do wonders for your business. 70% of consumers interviewed in a survey said that they would rather speak to a human customer service representative than engage with a digital customer service rep or chatbot. This shows that your customers would rather hear from you in person, and they prefer telephone interaction to other types of communication, no matter how advanced and convenient they seem on paper. Having a reliable phone system for closing sales and offering customer support is vital for the success of your business. If you see telephony as an outdated service that hasn't evolved much, you are mistaken. VoIP phone systems are accessible to any small business and they come with huge benefits. Here is why you should move to a VoIP phone system: Lowering cost per call VoIP phone systems use Internet Protocol to...

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Online Video Marketing to Boost Your Business

Online video marketing just keeps growing in popularity and importance; Social media has contributed to making video more important than ever through the rise of Stories. At the same time, YouTube videos presents strong competition for social networks provided video platforms and their popularity keeps rising as well. Last, but not least, the latest websites are designed with video content in mind as they encourage visitors to stay on their pages for longer. Consumers maintain this ascending trend because they love video; it is an easy-to-digest format and it requires less effort to consume compared to online text. Experts estimate that 1 billion hours of YouTube online video is being watched every day, not to mention video from countless other platforms. But aside from captivating the audience's attention like no other tool, what makes video and video marketing so important for your business promotion? Keep on reading to see what the main benefits of video marketing are and why you should use it: Easy to create Professional videographer services may be required for some business applications, yet video that you can create with your smartphone camera has its own role. It can be just as effective as a ‘bells and whistles' video, created at...

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How Bad Web Design Costs You

Have you ever thought about the first contact potential clients have with your business? In some cases, people hear about you through referrals; they may actually go to your business if you own a physical store; they can find you through an ad displayed on social media; or they may receive a business flyer from your staff or partners. Many times, they research products and services online and find you listed in Google search results, from which point they access your website. And this is the crucial moment when your web design can make the difference between securing a new customer and scaring them away. Your website can either give users confidence and establish trust or do the opposite – creating doubt, distrust, and a feeling of uneasiness about your business. Even if your website is not always the first point of contact between your business and potential customers, people will usually check your company website. Their perception of your organisation will definitely be influenced by what they see. If your online presence is very poor, the prospect will hit the ‘Back' button and most likely go to one of your competitors, who may provide inferior service, but simply have a...

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Working Remotely Is the New Norm! 

The Covid crisis has changed the world we live in, but many of these changes, such as working remotely, have not come as a surprise. The lock down has just accelerated trends we were already seeing in the last few years, with remote work being one of the most pertinent topics on the public agenda since March 2020. Working remotely has become the new norm as we were forced to implement it due to lock down restrictions and we've now seen that it actually works. This new way of working played a vital role in business and economic continuity during the original lock down period, and will provide stability during future emergencies, especially now that it's proven to be successful. Even amidst this Covid crisis, employees are reporting greater productivity and higher job satisfaction, which is translating into enormous profitability for their employers. Permitting off-site work allows businesses to reduce overheads through reduced real estate, equipment, and supply costs. Australia remote working statistics Statistics confirm what we were already presuming, that remote work will play a major role in our economy and is here to stay: – 47% of small business would like to work remotely more often; – 45%...

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Australian Retailers Invest In E-Commerce Websites As Online Shopping Behaviour Changes Rapidly Amidst the Pandemic

So, you thought e-commerce wasn't for you? That customers will always pour into your store and do business with you in spite of growing digital trends? That you don't need to invest in this new fad that will pass anyway? Think again… With Covid causing people to work from home and shopfronts to close, e-commerce is now the new norm. E-commerce websites are not just an experiment, they are a must have if you want to survive in today's challenging environment. Australian statistics that should get you thinking The way people research and buy products has been changing in the last decade and the 2020s will mark a definitive turn towards online shopping, whether products are delivered at home, at click-and-collect centres or self-service boxes. Even if the entire purchasing process is not conducted remotely, online tools such as e-commerce websites will be involved during at least one stage of the buying process. Here are some of the things that have changed in the last few months: Australia Post says online shopping has increased by 80% since last year. Working from home has also changed shoppers' behaviour, with Australia Post finding an increase in orders placed between 2:00pm and...

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Strategies To Increase Traffic to Your Website

Whether you are a large corporation or a small non-profit organisation, attracting visitors to your website is vital because this is the place where most of your leads come from. However, this is not that simple. When you are looking to increase traffic to your website you may be tempted to think that SEO only can help you achieve your objective – which is a mistake. What you should do instead is diversify your traffic so you don't rely on search engine optimisation or another instrument only. Don't put all your eggs in one basket or when the primary traffic source fails you, your business fails too. In this post we have gathered a mix of tested and proven techniques that can help you increase website traffic efficiently and without relying on a limited range of tools. There is a variety of strategies you can put into place and you will also learn how to optimise each source of traffic. 1. Adopt a mobile first approach Australia is expected to count more than 19 million smartphone users by 2022 and we all know that mobile has long overtaken desktop as the first means of search. Google has acknowledged this trend years ago...

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Limitations of Using Outlook /Gmail As An Email Marketing Platform

Email marketing remains a fundamental online marketing tool in spite of the increasing popularity of other communication channels, such as social media and app notifications. Years ago, with the advent of social media marketing, a few voices hurried to declare email marketing dead, but they were completely wrong! Ignoring email as part of your strategy will make you miss lots of potential customers. Email is more powerful than ever before and it is used effectively for building awareness, boosting sales, and improving conversions. There are several reasons why email marketing works so well: It makes your business more credible and it is perceived as more legit than other communication channels. People tend to trust more information they get via email; It is more personalised than social media marketing because it is direct; People check their email on a daily basis while social media can be forgotten for days in a row (some people avoid it on purpose because it can create addiction); It converts better than social media, also due to its high open rate; the Australian open rate is estimated at 18.7%, indicating that audiences in our region consider they get valuable information via email; Email drives visitors to your website – the average click-through...

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Marketing Tips to Sell More Online

Increasing online sales is the primary goal of all businesses whether you are a home based or a large company. There are multiple ways you can increase your online sales many of which you can implement straight away and at little cost. We have put together an overview of effective marketing tips to help you with buyer acquisition and generating more repeat purchases. Some of these tips may seem to focus on ecommerce websites however you can implement these whether you sell physical products or run a service-based business. Here are our essential and proven marketing tips to sell more online: Use Abandoned Cart Emails The checkout process is a sensitive spot for many online stores, as potential customers can change their mind before placing the order and completing the payment. Reasons why people abandon their online carts include not wanting the product anymore, dealing with too much friction during the checkout process, being discouraged by shipping fees that are too high, or simply deciding to wait until they do some more research. One way of bringing clients back is sending them an abandoned cart email. This tip works better if you offer an advantage like free shipping or a discount. Make sure...

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Prepare your Business With These Post-Covid Marketing Strategies

The Corona crisis has affected all types of business all over Australia and will undoubtedly change consumer and business behaviours. Now that the curve has started to flatten, businesses are preparing to re-launch. Post-Covid will demand that all businesses re-design their marketing plan and develop continuous experimentation with digital marketing. Marketing Managers need to change their campaigns as soon as possible to prepare for the re-launch stage. The priority now of all future Post-Covid Marketing Strategies must be boosting life time value and customer experience, as well as delivering a purpose driven and meaningful brand. This all may sound daunting, however Visual Marketing Australia comes to your rescue with our post-Covid marketing packages. Our Post-Covid Marketing Packages will bounce back your business stronger and smarter than before. The packages are suited for all types of businesses in different industries and there is an affordable package to suit that won't break the bank. Our packages include: Social Media Marketing Increasing brand awareness, inbound traffic, conversions and providing better customer satisfaction and brand loyalty. Pay Per Click Marketing including Google Ads and Facebook Ads Immediate results for highly targeted website traffic and ensures exposure and brand recognition. Email Marketing Campaigns Targeted and personalised content that builds credibility, brand recognition, stronger...

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Why must you continue to market during a crisis/recession?

The coronavirus outbreak is already having a major impact on economies worldwide as the lockdown continues. The flow on effects of the quarantine are inevitable. As Australian households are forced to absorb the costs of an extended downturn. During a crisis when a ship begins to sink, people start throwing things overboard in an attempt to stay afloat. But should your marketing strategy be one of the things you give up on in a crisis just to stay afloat? Australian businesses have found themselves shocked by the unexpected pandemic and are currently in a dilemma. Should they keep continuing with their marketing strategies or should they focus on saving whatever is left of their companies? It is an unusual situation for everyone. But it is proven that those who continue to market their business in a downturn will always come out on top at the end. Businesses need to adapt their marketing strategies to the difficult times we are currently living. To answer the question. Do you still need a marketing strategy during the coronavirus crisis? It is important to look back to the origins and remember what the role of marketing is. What is the role of marketing in a crisis? Marketing helps...

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