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All posts in News

Why Quality Graphic Design Matters

Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and computer animation. These have been perfected in the last two decades and are today used on a wide scale. Graphic design is an omnipresent part of our lives and it plays a central role in business as well. Promoting products and services without using a combination text with image is unthinkable in this day and age. As for the future of graphic design, experts talk about trends such as the fusion with augmented reality, 3D printing, impending collision with experience design and fully functional virtual reality. New technology and design concepts can offer an immersive experience so businesses can sell their products without even making a pitch. Why is it important that businesses of any shape or size invest in design? Whether we consume graphic design products through paper printed in our hand or by accessing virtual reality through brain implants, as some futurologists predict. Graphic design plays...

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How Digital AdSpend Has Grown in 2020

The shift towards digital has been a growing tendency in the last decade, with a growing number of businesses jumping on the online marketing bandwagon. However, something unexpected happened in 2020 that accelerated the rhythm of digitalisation in all areas and made businesses of all sizes take notice of digital marketing practices, such as investing in digital adspend and digital advertising – the Covid-19 pandemic. More and more aspects of business and marketing have moved online and are investing in marketing resources such as pay-per-click advertising. Due to lockdown and the subsequent social distancing rules, the way we interact with businesses and service providers is rapidly evolving. Previously on the VMA blog we presented the main predicted marketing trends for 2020, but little did we know that our customers and other Australian businesses were going to catch up on these trends at a faster rate than expected: Hyper-targeting Personalisation Customer retention Content marketing Voice search Shoppable posts Interactive content Smart bidding in Google Ads What we have observed is that numerous entrepreneurs have been doing their homework to catch up on the newest digital marketing strategies and prepare for the post-Covid-19 crisis period. Why we are moving away from traditional media: The general and continual move away from traditional advertising and towards...

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Creative marketing – Think Outside The Box!

Marketing is a domain in continuous evolution with the last couple of decades being dominated by digital marketing and integrated marketing practices. There are multiple views on how one should promote their business, some being more technical and others being referred to as creative marketing. There is a famous saying that good marketing does not feel like marketing. But when you get down to it, any type of marketing is simply marketing. Its purpose is to get your message in front of your best prospects and customers. As basic as it sounds, your marketing will only be effective when you think outside the box and stand apart from the competition. With so many businesses communicating to consumers on multiple channels and all the noise out there, you need to invest in creative marketing if you want your voice to be heard. What Is Creative Marketing? Creative marketing is defined as the process of selling things using creative talent in areas such as design, music, visual arts, interior design, architecture, etc. Creativity in marketing also refers to discovering new ways to communicate to customers and engage with them, such as online channels that were not available before. Creative marketing is actually a bit of a...

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Voice Search Is Changing The Face of SEO

When voice search technology came out in 2011, Siri was mostly a fun tool to play with. Voice queries would produce sometimes informative results but also laughable responses. Few people expected voice search to become a major digital trend. In less than a decade those who laughed at Siri's attempts to understand what users were in need of were proved to be quite wrong. Voice-activated technologies have evolved and their role within SEO has increased significantly. We interact with digital devices using voice search more than ever and statistics suggests that our digital user experience will continue to benefit from this type of technology: 59% of web searches are performed using a mobile device. An important point as most voice searches are performed via mobile devices; Voice search is the second choice for mobile search after the mobile browser. The majority of searches are usually done through the mobile browser, with voice searches being preferred to using a phone's search box or window, search apps, and texting other people; 85% of respondents in a survey reported using voice to control their smartphones; the most common actions taken through voice were obtaining directions while driving, making phone calls, sending texts, playing music and checking the...

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Web Hosting : What You Need To Know!

Website hosting permits individuals and organisations to run a website or content web page on the internet. Hosting providers allow the files that make up a website or web application (code, images, copy etc.) available to be viewed online. As we know website data is stored and hosted on specific computers and these computers are called servers. Put simply – a web host allows you to rent physical server space on which to store the files and data which are necessary for your website to operate, hosting providers bridge the gap between your website and the web searcher who is looking for your site, when an internet user browses your website, they will be able to access your site with the help of the server. Functions of a Web Host: Web hosting eases the process of uploading content and making it live on your website, users require little to no specialist knowledge or the required equipment. Different web hosting providers offer different types of packages for different types of users. For example, a basic blog with little detail and low traffic numbers will require a lower level plan whereas a large website with high traffic numbers may require a more advanced service. Why...

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Telephony integration to boost your business!

Telephony from Zoho CRM enables you to stay on top of leads and save money at the same time! There are many ways you can get in touch with your customers, such as email, social media, live chats, etc. However, one old method to talk to people is still among the most effective, and that is telephony. Implementing quality phone systems and telephony software will do wonders for your business. 70% of consumers interviewed in a survey said that they would rather speak to a human customer service representative than engage with a digital customer service rep or chatbot. This shows that your customers would rather hear from you in person, and they prefer telephone interaction to other types of communication, no matter how advanced and convenient they seem on paper. Having a reliable phone system for closing sales and offering customer support is vital for the success of your business. If you see telephony as an outdated service that hasn't evolved much, you are mistaken. VoIP phone systems are accessible to any small business and they come with huge benefits. Here is why you should move to a VoIP phone system: Lowering cost per call VoIP phone systems use Internet Protocol to...

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Online Video Marketing to Boost Your Business

Online video marketing just keeps growing in popularity and importance; Social media has contributed to making video more important than ever through the rise of Stories. At the same time, YouTube videos presents strong competition for social networks provided video platforms and their popularity keeps rising as well. Last, but not least, the latest websites are designed with video content in mind as they encourage visitors to stay on their pages for longer. Consumers maintain this ascending trend because they love video; it is an easy-to-digest format and it requires less effort to consume compared to online text. Experts estimate that 1 billion hours of YouTube online video is being watched every day, not to mention video from countless other platforms. But aside from captivating the audience's attention like no other tool, what makes video and video marketing so important for your business promotion? Keep on reading to see what the main benefits of video marketing are and why you should use it: Easy to create Professional videographer services may be required for some business applications, yet video that you can create with your smartphone camera has its own role. It can be just as effective as a ‘bells and whistles' video, created at...

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How Bad Web Design Costs You

Have you ever thought about the first contact potential clients have with your business? In some cases, people hear about you through referrals; they may actually go to your business if you own a physical store; they can find you through an ad displayed on social media; or they may receive a business flyer from your staff or partners. Many times, they research products and services online and find you listed in Google search results, from which point they access your website. And this is the crucial moment when your web design can make the difference between securing a new customer and scaring them away. Your website can either give users confidence and establish trust or do the opposite – creating doubt, distrust, and a feeling of uneasiness about your business. Even if your website is not always the first point of contact between your business and potential customers, people will usually check your company website. Their perception of your organisation will definitely be influenced by what they see. If your online presence is very poor, the prospect will hit the ‘Back' button and most likely go to one of your competitors, who may provide inferior service, but simply have a...

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Working Remotely Is the New Norm! 

The Covid crisis has changed the world we live in, but many of these changes, such as working remotely, have not come as a surprise. The lock down has just accelerated trends we were already seeing in the last few years, with remote work being one of the most pertinent topics on the public agenda since March 2020. Working remotely has become the new norm as we were forced to implement it due to lock down restrictions and we've now seen that it actually works. This new way of working played a vital role in business and economic continuity during the original lock down period, and will provide stability during future emergencies, especially now that it's proven to be successful. Even amidst this Covid crisis, employees are reporting greater productivity and higher job satisfaction, which is translating into enormous profitability for their employers. Permitting off-site work allows businesses to reduce overheads through reduced real estate, equipment, and supply costs. Australia remote working statistics Statistics confirm what we were already presuming, that remote work will play a major role in our economy and is here to stay: – 47% of small business would like to work remotely more often; – 45%...

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Australian Retailers Invest In E-Commerce Websites As Online Shopping Behaviour Changes Rapidly Amidst the Pandemic

So, you thought e-commerce wasn't for you? That customers will always pour into your store and do business with you in spite of growing digital trends? That you don't need to invest in this new fad that will pass anyway? Think again… With Covid causing people to work from home and shopfronts to close, e-commerce is now the new norm. E-commerce websites are not just an experiment, they are a must have if you want to survive in today's challenging environment. Australian statistics that should get you thinking The way people research and buy products has been changing in the last decade and the 2020s will mark a definitive turn towards online shopping, whether products are delivered at home, at click-and-collect centres or self-service boxes. Even if the entire purchasing process is not conducted remotely, online tools such as e-commerce websites will be involved during at least one stage of the buying process. Here are some of the things that have changed in the last few months: Australia Post says online shopping has increased by 80% since last year. Working from home has also changed shoppers' behaviour, with Australia Post finding an increase in orders placed between 2:00pm and...

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