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Blog

The importance of CRM with Social Media

In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company's success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%! Cultivating loyalty is a very powerful tool that many businesses overlook while focusing on other, less effective ways of increasing profits. In the aforementioned article we were also showing how Zoho CRM can be used to attract and ease repeat business due to a series of features the world's second favourite sales platform offers. Relationship marketing Looking at the bigger picture, what your business needs to learn is how to do relationship marketing, the best way to retain customers and stop wasting money on acquiring new customers that don't stick. According to this Hubspot definition, relationship marketing is “a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions — rather, it is focused on delighting an audience and your customers for the long-haul.” Tactics used to implement relationship marketing in a company...

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How to leverage your Zoho CRM System to increase your business profits

Many businesses are exploring methods to increase their profits, such as developing new products, outsourcing certain functions, or identifying cheaper raw material sources. All these efforts come with financial expenses and the intense use of time resources while results are not always guaranteed. What if we told you there is a much better way of increasing profits by 25% to 95%? Surprisingly, this life-changing tool is right within your reach, without requiring you to alter your business in a fundamental manner; the secret is to nurture your existing customers rather than investing to attract new ones. Statistics show that it's costing five times as much to attract new customers than to keep and cultivate existing ones. Loyal relationships keep costs to a minimum by their very nature as you need to invest less resources into persuading your prospects they need your products and/or services. There are deliberate steps you can take to obtain cost savings through loyalty, such as offering incentives to sales staff that acquire customers who stick, focusing your customer acquisition campaigns on customers that ensure repeat business, creating annual reports for customers just like you would do with investors, and using dedicated software for managing your customer relationships. The latest...

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Influencer Marketing for Explosive Business Growth

Influencer marketing may be a relatively new term for many, but it is a marketing strategy that has been around for probably decades. However, it isn't your fault to not be aware of such an impressive and effective marketing strategy because it gained prominence only a few years back. Just about a decade ago, this area was strictly associated with celebrities and bloggers, that too, very few of them. However, times are changing rapidly now and business owners are constantly searching for new ways of marketing and branding their products. Influencer marketing has become the new age mantra to achieve marketing goals and company objectives. Let's find out more about influencer marketing and how an effective strategy helps in explosive business growth. What is influencer marketing? Basically, influence marketing is a way of marketing products and services on social media. This primarily relies upon endorsements and product advertising done by known personalities, mainly bloggers and Vloggers. Those having strong social media presence and large number of followers are preferred for this purpose. Take the example of Vloggers on YouTube. Once someone's YouTube channel becomes popular, ranks higher on the video sharing platform, and the number of followers enters three digit figure brands start flocking towards the Vlogger to spread word about their...

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Web Design Trends to Watch in 2020

Web designing trends are changing so rapidly and the industry is evolving so ferociously that it is highly important to foresee what lies ahead. Every web developer is currently thinking what web design trends 2020 are going to be. We believe that some of the present trends would continue to rule the web development industry while some very unconventional styles will take the industry by storm. Reinventing old styles, giving mundane themes a 360 degree turn, playing with extremes, and experimenting all the time are some key trends every web developer Gold Coast would be eagerly adopting in 2020. However, there are certain popular styles that might not be so easy to let go of. Such as the vibrant and colourful flat illustrations or minimalist content approach. In order to give you a comprehensive overview of the upcoming web designs trends 2020, here is a list of the top 7 trends to watch out for. Letting The Dark Mode Shine Brightly: Web designs although may not get an ultra-modern look and feel through the black mode but it tends to be soothing for the eyes. The best thing about dark mode is that users are able to concentrate on the content and...

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Benefits of Using A WordPress Web Designer

The power and popularity of WordPress is second to none. Every web design company wants to make websites that stand out and grab maximum traffic with WordPress this becomes possible without much ado. Believe it or not but around a third of the entire world's websites from personal blogs to major enterprises like the NBC and Sony Inc. all use WordPress. In fact, online marketing Australia relies heavily on WordPress websites since it is the only content management system that offers such a wide range of features that help you capture the market with aplomb. You must be wondering how a content management system can help you capture the world market. That's because of the many benefits that WordPress entails using which WordPress web designer on the Gold Coast can create top-class website. Let's check out the top eight benefits for using WordPress for building websites, online marketing, and social media management Gold Coast. Benefits of Hiring WordPress Web Designer on the Gold Coast: Adaptability and Flexibility: Originally, WordPress was designed for different types of online content publishing such as blogging but within the last ten years the platform has received many tweaks. Now it offers many features for running websites successfully. WordPress...

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5 Ways Combining SEO and Web Design Can Build Rapport With Google

A Google optimised website is mandatory nowadays in order to strengthen your footprints on the digital spectrum. However, people usually consider SEO and web design as separate tricks and techniques of the trade, which is a misconception because you can utilise both while submitting your website to Google and building rapport with the search engine giant. In fact, you can fasten the success rate of your brand or business on Google using SEO and Web Design together to ensure superior visibility of your website in searches. In this regard, it is important to note that you need to do it the right way, that is, use SEO and web design to create a Google optimised website in the most effective manner and eliminate any room for errors. The way your website appears, looks, and appeals to people is important if you want to make it to the first page of Google searches. Web design is useful in enhancing the responsiveness and interactive aspect of your website while SEO is responsible for making it appear in searches more frequently. Hence, both can work collectively to give you the desired results almost instantaneously. Remember that it takes much more effort to make a...

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Trends to Watch in Christmas Search Marketing

Holiday season is about to start, in fact, it has already started and this calls for creating your Christmas search marketing strategy. Christmas is the most anticipated and awaited festival of the year; it is a time when people from all walks of life go a step beyond in making the day truly special for them and their loved ones. You have the chance to make the most of this holiday season through implementing an extraordinary Christmas search marketing strategy. In this regard, you need to acknowledge the latest and biggest trends that are currently influencing Christmas search marketing. The reason being that these trends will largely influence or rather dominate buyers' preferences this year and you will be missing out on a potentially big chunk of consumer sector if you remain unaware. Believe it or not but this year holiday sales are expected to soar by 4% in comparison to last year's percentage. This means, consumers might be excessively price conscious. This is why you need to update yourself about the newest tricks of the trade. People have already started marketing in utterly innovative ways. There are strategies targeted towards enhancing the local reach of holiday campaigns and there...

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The 6 Questions Your Homepage Must Answer

The rapid growth of the Internet has brought immense opportunities for online businesses. It has not only made doing some type of business easy, but also enabled entrepreneurs to extend their reach on the web and connect to a broader consumer base. However, just like brick-and-mortar businesses, the online success requires a comprehensive marketing strategy that starts with setting up a website homepage design. A homepage is a company's virtual front door. It is the first thing customers see when they arrive on your site. Remember that you never get a second chance to make a first impression. This is why you should be able to satiate the curiosity of your potential customers' right up front by covering the following bases that make a website homepage design exhaustive. Business Profile (Who are you? What is it exactly that you do?) Customers should immediately know what product/service you offer and if it applies to them. According to the B2B Usability Report in 2015, 86% of customers want to see information about products and services on a vendor website homepage. However, it is not enough that they know what you offer. Your potential customers should also know if they are on a website...

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Have You Done Your Due Diligence?

In this era of the Internet and social media, most of the customers are now online. Businesses are making strides in getting their brand out there with the help of digital marketing. For what it's worth, digital marketing offers a modern alternative on how businesses can better reach their target market, and in turn, improve their ROI. The increasing demand for good online marketing strategies paved the way for the proliferation of digital agencies that cater to those needs. Albeit the numerous advantages that come with this growth, business owners should be circumspect when working out a deal with online marketing companies and do their due diligence. Visual Marketing Australia, as one of the front runners in digital marketing on the Gold Coast, we stress the importance of doing your homework and due diligence when investing in online marketing. This comes after a Queensland-based digital agency withheld the information of its clients when it went into liquidation in July this year. As a full-service digital marketing agency, we have the capacity to assist in migrating the affected customers over to our server since the agency in question did not give their clients access to their own domain, website,...

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8 Ways to Improve Your Email Marketing Performance

You must already be aware of the best revenue driving platform that we can benefit from online, email marketing. Email marketing is certainly one of the digital world's most powerful marketing mediums as far as return on investment is concerned. Reportedly, an email worth $1 can yield financial gains of up to $38. Unbelievable, isn't it? However, these gains rely heavily on your email marketing performance. If your email marketing performance is up-to-the-mark and convincing enough to grab user's interest in your product/services, chances are that you can manage to convert leads into customer at a much faster rate than social media. In fact, email marketing can convert around 40 times more customers than other digital marketing mediums. Email marketing performance is content driven and is channeled through wisely developed strategies. It isn't something that you could do impulsively. Email marketing has evolved greatly over the years and it is much more than mere sending content to your subscribers and customers. To get maximum benefit from email marketing, here are the top rated tips that will help you achieve your marketing objectives fairly well. 1. Capturing Attention of Users: The first rule of boosting your email marketing performance is to create content that convinces users to subscribe to your email list. This is particularly important...

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