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Blog

Marketing Tips to Sell More Online

Increasing online sales is the primary goal of all businesses whether you are a home based or a large company. There are multiple ways you can increase your online sales many of which you can implement straight away and at little cost. We have put together an overview of effective marketing tips to help you with buyer acquisition and generating more repeat purchases. Some of these tips may seem to focus on ecommerce websites however you can implement these whether you sell physical products or run a service-based business. Here are our essential and proven marketing tips to sell more online: Use Abandoned Cart Emails The checkout process is a sensitive spot for many online stores, as potential customers can change their mind before placing the order and completing the payment. Reasons why people abandon their online carts include not wanting the product anymore, dealing with too much friction during the checkout process, being discouraged by shipping fees that are too high, or simply deciding to wait until they do some more research. One way of bringing clients back is sending them an abandoned cart email. This tip works better if you offer an advantage like free shipping or a discount. Make sure...

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Prepare your Business With These Post-Covid Marketing Strategies

The Corona crisis has affected all types of business all over Australia and will undoubtedly change consumer and business behaviours. Now that the curve has started to flatten, businesses are preparing to re-launch. Post-Covid will demand that all businesses re-design their marketing plan and develop continuous experimentation with digital marketing. Marketing Managers need to change their campaigns as soon as possible to prepare for the re-launch stage. The priority now of all future Post-Covid Marketing Strategies must be boosting life time value and customer experience, as well as delivering a purpose driven and meaningful brand. This all may sound daunting, however Visual Marketing Australia comes to your rescue with our post-Covid marketing packages. Our Post-Covid Marketing Packages will bounce back your business stronger and smarter than before. The packages are suited for all types of businesses in different industries and there is an affordable package to suit that won't break the bank. Our packages include: Social Media Marketing Increasing brand awareness, inbound traffic, conversions and providing better customer satisfaction and brand loyalty. Pay Per Click Marketing including Google Ads and Facebook Ads Immediate results for highly targeted website traffic and ensures exposure and brand recognition. Email Marketing Campaigns Targeted and personalised content that builds credibility, brand recognition, stronger...

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Why must you continue to market during a crisis/recession?

The coronavirus outbreak is already having a major impact on economies worldwide as the lockdown continues. The flow on effects of the quarantine are inevitable. As Australian households are forced to absorb the costs of an extended downturn. During a crisis when a ship begins to sink, people start throwing things overboard in an attempt to stay afloat. But should your marketing strategy be one of the things you give up on in a crisis just to stay afloat? Australian businesses have found themselves shocked by the unexpected pandemic and are currently in a dilemma. Should they keep continuing with their marketing strategies or should they focus on saving whatever is left of their companies? It is an unusual situation for everyone. But it is proven that those who continue to market their business in a downturn will always come out on top at the end. Businesses need to adapt their marketing strategies to the difficult times we are currently living. To answer the question. Do you still need a marketing strategy during the coronavirus crisis? It is important to look back to the origins and remember what the role of marketing is. What is the role of marketing in a crisis? Marketing helps...

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Low Cost Marketing Strategies To Advertise Your Business During COVID-19!

The outbreak of COVID-19 is nothing we have ever seen before, affecting all types of businesses across all different industries. We understand that right now businesses are cutting costs and marketing is usually the first thing to go. However, it's times like these that low cost marketing strategies is ever so important to continue to keep you brand front of mind and accessible. Something to remember, according to the popular adage: “When times are good you should advertise, when times are bad you MUST advertise”. This virus has caused a massive scale disruption for businesses – forcing them to take unprecedented actions which includes pulling promotions, putting a full stop on reviews, and the biggest mistake, suspending certain advertising. This is the time that the marketers have to make the important move that will either take the edge off the downside risks or apprehend all that probability of the upsides. Below are some low cost marketing strategies that your business can implement now to keep your business front of mind. Stay Consistent with the Base of your Customers: Uh, it is true. If you go slightly out of sight, you'll be left without the sight as well. And this is something...

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Low Cost Marketing Strategies To Advertise Your Business During COVID-19!

The outbreak of COVID-19 is nothing we have ever seen before, affecting all types of businesses across all different industries. We understand that right now businesses are cutting costs and marketing is usually the first thing to go. However, it's times like these that low cost marketing strategies is ever so important to continue to keep you brand front of mind and accessible. Something to remember, according to the popular adage: “When times are good you should advertise, when times are bad you MUST advertise”. This virus has caused a massive scale disruption for businesses – forcing them to take unprecedented actions which includes pulling promotions, putting a full stop on reviews, and the biggest mistake, suspending certain advertising. This is the time that the marketers have to make the important move that will either take the edge off the downside risks or apprehend all that probability of the upsides. Below are some low cost marketing strategies that your business can implement now to keep your business front of mind. Stay Consistent with the Base of your Customers: Uh, it is true. If you go slightly out of sight, you'll be left without the sight as well. And this is something...

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Online Food Ordering System

Simple and Easy Food Ordering System Turn you current WordPress website into a Food Ordering System in just a few days and give your hungry customers the ability to order online directly from your Cafe, Store or Restaurant's Website – on desktop or mobile. Why not allow your staff to deliver and keep them gainfully employed in this difficult time? You can build your Ordering Menu directly from the Dashboard and customise the settings based on your needs and easily Enhance using our Add-Ons: SMS Notifications Restaurant Times Accept Credit Card Payments Easy Menu Management VMA Food Ordering System makes it easier for you to manage your Store, Cafe or Restaurant's Menu Online with our easy to use admin options and you can update prices and disable items which you don't want to sell online with just few clicks. Easy Store Management VMA Food Ordering System make it super simple to manage your online store! You can easily manage opening and closing times for your restaurant, add holidays, delivery cut off time and much more. You can also track your sales and accordingly take actions. Receiving Order Currently, VMA Food Ordering System allows you to receive orders in 2 different ways. One is email notifications and the other...

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Claiming your Business Listing and Reviews

Are you confused about ways to claim business listing? Then this article might prove helpful. Claiming Business listing is the best way to put your business out there in the limelight. Where the basic components or information of your business are accommodated and classified according to its category. With the use of Google business listing, you can promote your business among local audiences. You can also claim your business profile on other well-known sites such as Facebook and yelp, etc. Research from The Bright Local 2019 shows that last year 90% of consumers found local business via the internet. Business listing is an important part of marketing strategy and perhaps a crucial step to step up your new business. Below is a detailed manual for claiming business listing and reviews. Business Listing and Reviews Explained Claiming business listing is basically a way of giving a pointer to an online listing or review site that you claim a clear-cut business. A listing or review site is a platform where people can share their reviews on different businesses, products or services. In this age, criticizing a certain business is considered to be one's responsibility, since everyone now is a critique or at least trying to...

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Using SEO Keywords to Attract Organic Traffic

We can all admit the fact that all of us click on the top three links or any link available on the first page of Google or any search engine you are currently using. It is the goal of every site/blog to come into sight at the top of the first page of the search engine. While some might be grateful for just being on the first page alone. Once you can be found on the first page of a search engine, then the traffic incoming will be what every website owner desires. Emerging on the first page of the Search Engine Result Pages (SERPs) is not as easy as it seems. Several techniques and schemes are required to achieve this goal, like the appropriate usage of keywords and their usage throughout the content. The utilization of keywords allows the organic traffic to flow through. In this article, we come bearing the techniques of how to write articles by using SEO keywords and receive oodles of traffic. Types of Website Traffic There are fundamentally two types of traffic; organic and sponsored. Keeping both at your command is much better than having only one. SERPs are an inexpensive way of getting traffic while...

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The importance of CRM with Social Media

In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company's success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%! Cultivating loyalty is a very powerful tool that many businesses overlook while focusing on other, less effective ways of increasing profits. In the aforementioned article we were also showing how Zoho CRM can be used to attract and ease repeat business due to a series of features the world's second favourite sales platform offers. Relationship marketing Looking at the bigger picture, what your business needs to learn is how to do relationship marketing, the best way to retain customers and stop wasting money on acquiring new customers that don't stick. According to this Hubspot definition, relationship marketing is “a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions — rather, it is focused on delighting an audience and your customers for the long-haul.” Tactics used to implement relationship marketing in a company...

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The importance of CRM with Social Media

In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company's success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%! Cultivating loyalty is a very powerful tool that many businesses overlook while focusing on other, less effective ways of increasing profits. In the aforementioned article we were also showing how Zoho CRM can be used to attract and ease repeat business due to a series of features the world's second favourite sales platform offers. Relationship marketing Looking at the bigger picture, what your business needs to learn is how to do relationship marketing, the best way to retain customers and stop wasting money on acquiring new customers that don't stick. According to this Hubspot definition, relationship marketing is “a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing is not focused on short-term wins or sales transactions — rather, it is focused on delighting an audience and your customers for the long-haul.” Tactics used to implement relationship marketing in a company...

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