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Blog

Top Digital Marketing Trends in 2020

If you are a business owner, your first and foremost point of concern should be devising an effective and innovative marketing strategy to sell your products/services. In this regard, you can always count upon digital marketing as it is a tried and tested and proven platform to ensure instant recognition. The success and popularity garnered by digital marketing is undoubtedly unprecedented. Not only is it progressing continually but we can expect many new digital marketing trends in 2020. If you aren't aware of the upcoming digital marketing trends then you cannot expect your campaign to receive as much love and acceptance from the masses. That's why we have created a list of those key trends that are bound to dominate the digital marketing industry in 2020. Hypertargeting: Hyper-targeting is probably the most important of all digital marketing trends in 2020. Through hyper-targeting, businesses can easily reach out to potential customer by utilizing accurate insights into their demands and preferences. These insights can be used in creating more targeted and effective ads instead of generic ones that are usually discredited as spam and immediately deleted. Through hyper-targeting, conversion rates receive a substantial boost and wastage of funds and resources is prevented. Personalization: Personalisation is akin...

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The Pros and Cons of DIY Websites

There are an abundance of websites on the internet. Some are aesthetically pleasing, others are a total mess, and then you have the websites that don't function in the way they are supposed to at all. For many, your website is the face of your company, it is the first impression that many potential clients will have with your business so it is imperative you are aligning your website with your businesses brand and core values. If you are looking into starting a website from scratch or building upon an existing one, you will have to make the decision whether or not to create it yourself or hire a professional. DIY websites are on the rise with more and more business owners opting out of hiring a professional and building a website themselves. Just because you can, though, doesn't necessarily mean you always should. Organisations have to consider ease of navigation, flexibility, cost, search engine optimisation, responsiveness and page speed when developing their online presence. It's a decision that it worth weighing up since for many aspects of a website, tools simply cannot be replaced by an experienced professional. Here are some advantages and disadvantages to take into consideration before making your decision: Technical Abilities If you are a programmer, building a website from scratch may seem like...

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How to Leverage Your Business Through Social Media Marketing WITHOUT Facebook

More than 2 billion people on the planet use Facebook. Admit it – we love it, and for so many reasons as well. It allows us to maintain personal connections with various people, from old school friends, to people you met just last weekend on a night out, plus that we can indulge in the guilty pleasure of monitoring our exes without embarrassing ourselves. And it's the place where businesses and consumers meet, allowing businesses to execute Social Media Marketing – apparently without the latter being spammed. It is the one social network that almost all of us are using, and it seems like you can't keep in touch with others or execute a successful Social Media Marketing campaign without Facebook, and its easy to understand why. Social Media Marketing is almost synonymous with Facebook marketing as Facebook was among the first social networks that introduced effective tools for promoting your business online. For a long time, Facebook Business Pages seemed to be the wonderful free marketing tool that allowed anyone to make money with minimal investment. However, the rules of the game have changed in recent years, and Facebook is becoming largely a pay-to-play platform – and...

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SEO vs. PPC – Which One Works Better For You

Increasing the visibility of their website in search engine results is a priority goal for most business owners. While Marketers have the ability to invest in both strategies – SEO and PPC, both come with their own advantages and disadvantages. Though their end objective may be the same (gaining immense traffic to your site), but the methods being used are significantly different and you need to determine which strategy is better for you. In this post we will be comparing SEO (Search Engine Optimisation) and PPC (Pay-Per-Click Advertising) so you are able to decide which one is best for you – SEO, PPC, or a combination of both. Reasons to choose SEO Rising effectiveness SEO remains one of the most effective strategies for attracting website traffic for several reasons: it consists of multiple methods, looks at user experience, involves making a website mobile-friendly, and really works when done the right way (dodgy SEO techniques have affected the reputation of SEO experts in the past, but these tricks are no longer effective as the rules of SEO have changed). Bringing more than 25% of organic searches for a keyword Organic traffic is the number of visitors that come directly by accessing search engine results. The rest of the traffic comes from...

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Chatbots Are The Future of Marketing

Chatbots already are a widely-used solution for customer service, sales, and support processes. The continuous growth of technology processing natural language with AI (artificial intelligence) is expected to cause a massive growth in retail sales (reaching $112 billion by 2023). Chabot's will not only increase retail sales, with it will also cause an increase in savings due to the automation of customer sales, customer service, and support processes. “Retailers can expect to cut costs by $439 billion a year in 2023, up from $7 billion this year, as AI-powered chatbots get more sophisticated at responding to customers,” claims Juniper Networks after conducting a study that examines retail brands. The same study shows that switching to chatbot technology makes consumers feel more comfortable interacting with chatbots to solve customer service issues and make direct purchases. The interest in chatbot experiences from brands in on the rise, and a large number of consumers have already had a generally positive interaction with chatbots. What are chatbots? A chatbot is a computer program that simulates human conversation through artificial intelligence. Bots are software that performs an automated task, while chatbots in particular are the class of bots that are used in online chat platforms or on social media. To understand better what a chatbot is,...

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How Technology will Influence the Future of Marketing in 2019

Marketing is the core and life of any business as it can't function half as effective without it. It's one thing to create a product/service, but another to market it and to make it seen, gaining immense exposure for your business. Product design and development are crucial, but without effective marketing and running promotional campaigns at the right moment, you will sell nothing. There is a further challenge with marketing, though – it is constantly evolving and new ways of promoting products and services emerge every year. With constant growth of technology, we need to adapt to new marketing ways on a daily basis. Before you even know it your competitors adopt the new trends and you can be left behind very rapidly, your target audience choosing your competitors instead of you. These innovations are the products of brilliant minds in the marketing field, but the future of marketing would not be so exciting without the technological advances that make these changes possible. In the last years, new technology has become increasingly affordable and accessible to the majority of consumers, providing businesses with new channels they can use to communicate to audiences. One thing is for sure: technology is growing and will continue to transform the future of marketing....

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Website Features That Frustrate Users

If you have ever had a website designed for your business, you probably know how difficult it can be to opt for certain website features when there are so many possibilities ahead of you. Whether you've seen interesting website features while checking your competition, or the web designer has suggested various solutions to promote your business online, it can be hard to select just a few to make your website interesting and attractive. However, you will have to make wise choices, because too many website features or the wrong ones can deter prospects instead of captivating their interest. Your number 1 priority when having a website as a business owner isn't about the products or services you sell (though these elements are important); the most important thing is your potential customers and their needs; so ensuring you are catering to them is vital for a successful business. Your website should support and satisfy customers, rather than just reflecting your own taste in website design (or become some sort of a pin board where you put into practice your craziest ideas). Remember: the goal of your website is to turn potential customers into paying clients. The aim of how to do that is to not scare...

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The Importance Of Positive Online Reviews

Online reviews are among the first things that potential customers look at when it comes to making a purchase decision. No matter what industry you are in, online reviews have a huge impact on prospects and can make you stand out from competitors. They can make your business look more reliable, they attract trust among consumers, and increase search engine results visibility. On the other hand, it takes just several negative reviews to have your reputation affected and to make potential customers distrust you before even trying your products/services for themselves. To sum it up, online reviews can ultimately make or break your business. In spite of the possible danger they represent, online reviews remain a powerful promotional tool, and the way you respond to negative reviews can help you maintain a clean image (even if you have a few unhappy customers). The benefits of using this tool provided by search engines and social networks are far greater than the risks, as long as you are sure your business provides good customer service. Here are the main reasons for using online reviews: Creating TRUST People are more inclined to buy products/services from websites that have positive online reviews from past customers. 90% of consumers read online reviews...

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Choosing The Best Social Media Network To Market Your Business

An estimated 2.77 billion people will be using social media around the globe by the end of 2019. Statistics for Australia show that Facebook has 15 million monthly active users, Instagram 9 million, and Twitter 4.7 million. Many of your potential customers are on social networks, and some of them are even active on multiple platforms. Under these circumstances, using the power of social media networks to promote your business is a must, but where do you start when there are so many options, with other smaller platforms to take into consideration as well, such as LinkedIn and Pinterest? One thing is for certain – social media networks are essential for any business! They have the potential to allow you to reach hundreds, even thousands of people in just one post! Social media works in businesses and companies favour, because they assist with showing authenticity – when was the last time you trusted and bought from a business when you found out they had no social media pages? These platforms allow you to connect with your audiences and gain real-life customer insights. The type of interaction made possible by social media is unique and unprecedented. You can communicate to audiences, but audiences can also send you messages back in...

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The Importance Of Data Collecting And An Effective CRM Strategy

While it's important to market and cater for wider audiences to increase brand awareness, your target market/audience is significantly more important as they are most likely to convert to paying customers now, rather than in the distant future (or possibly even never). You will need to focus on your target audience in order to market specifically for that group by creating advertising campaigns to make them feel both important and powerful. However, this can't be done unless you truly know and understand your target audience. Creating marketing personas and an effective CRM strategy is an efficient tool, but this technique requires more than creativity – also extensive knowledge based on reliable data. The collection of customer data allows you to truly know your audience and be able to address it effectively. Moreover, collection of data isn't the end, you must not only know how to collect it, but how to interpret and implement it in order to utilise it and create great campaigns and follow through successful marketing. Why collect data about your audience The use of collected data helps to create personal relationships with customers, which will ultimately result in customer loyalty and retention. Collecting, organising, interpreting, implementing customer data are key steps in any successful business. An effective CRM...

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