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Blog

Could you use $15,000 from the Business Boost Grant?

With the recent $5,000 Business Basic Grant filled in just 3 hours, it pays to prepare for the next grant due out in mid-July with submissions opening in late July. The Business Boost grant is part of the Queensland government's $25 million dollar plan to assist small businesses announced recently. This grant is up to $15,000 which will help small businesses to improve their productivity & efficiency through organisational development and upgrades through automated software and CRM systems. While the full details and eligibility criteria will not be announced until mid-July, we believe it will include the following: Website development and upgrades Strategic marketing Planning Training and Coaching & Advisory Services Planning for business continuity and succession. Information will be available on the launch date in mid-July with applications to open in late July 2021 via the Business Queensland website. Who is eligible? The Business Boost Grant is designed to assist established small businesses to build your business through Digital Transformation plus Marketing & Strategic planning activities as well as Training & Coaching services. When is the Business Boost Grant Released? The details will be released mid-July with the submissions opening late July. It would be beneficial to follow us on our social media channels to stay up to date with events...

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Why Graphic Design in Digital Marketing is a Must-Have

Did you know that you only have an average time of 8 seconds to impress prospects visiting your website or social media account? Graphic design in digital marketing has a monumental role and has been increasingly important for online marketers in the last few years. What is the reason for this growing interest in graphic design? The online media are already flooded with content from countless entities and finding your place in today's digital world means your presence needs to be unique. No matter how much dedication you put into developing quality content, if it doesn't create that spark for users, they will not read it. People are increasingly unwilling to read through content that doesn't stand out to them; even if they start to read it they will abandon it if they find it uninteresting. Add in other factors such as website speed and user experience and you already have multiple factors to consider and control in order to retain user interest. What should your business's approach be when it comes to digital marketing design? What do we mean when we say graphic design and digital marketing? Before making the best use of graphic design in digital marketing, let's see what each of these fundamental...

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Beauty Industry Digital Marketing Tips

The beauty industry is a continually growing and dynamic sector. New trends are emerging every year. Beauty industry digital marketing allows for improved reach and increased opportunity for these businesses to market themselves online. This enables them to showcase their work, keep customers up-to-date, reach new customers and even allow for more direct booking. Implementing digital marketing allows for increased flexibility and innovation – even during unprecedented and challenging years like 2020. Regardless of world events, the value of beauty products comes from how they make people feel and a growing investment in self-care. The beauty industry is expected to grow by an average of 5.2% each year from 2020 to 2023. The annual transaction volume of beauty products on Alibaba.com increased by 100% year-on-year in the 2020 fiscal year, showing an increased interest for beauty products. Keep on reading to discover the latest digital marketing for beauty industry trends, and how you can use them to grow your beauty business! Create an Online Community There is a growing trend for customers to connect with their favourite brands more than ever. Consumers want to become a part of the brand they like. In turn, this allows those brands to develop better relationships with those...

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Total Digital Marketing for Tradies

Today, digital marketing is considered a necessity as opposed to an optional extra. Marketing online has such immense benefits that it has been utilised by virtually every industry whether that's digital marketing for tradies, beauty therapists, hospitality, finance, healthcare… the list is endless!. Are you a tradesperson? You shouldn't rely just on word-of-mouth and a couple of leaflets to promote your service. Digital marketing allows you to target your market better and grow your client-base continually. Consider your present day customer – if John Smith is at home and his pipe bursts or he's thinking about renovating, he will most probably conduct an online search for a reliable plumber or carpenter in his area. It's essential that tradies invest in digital marketing to ensure when ‘John Smith' looks for their trade online they are visible amongst his search results. Let us explore how digital marketing for tradies can help you reach your customers online. How Tradies can Benefit from Digital Marketing There are multiple reasons why digital marketing for carpenters, plumbers, electricians or numerous other trades, is a wise investment. Trades persons the world over have gone digital in order to compete within their industry, an online presence helps them communicate better with existing customers as...

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The Benefits Of Using QR Codes

QR (Quick Response) codes have been around since 1994, when they were invented by Masahiro Hara from the Japanese company Denso Wave. However, it took two decades for them to gain popularity. When mobile phone technology made it possible to use these codes effectively, the QR code marketing craze finally unveiled. Now QR codes enable us to perform all kinds of actions, from accessing websites for more information to making payments. The benefits of using QR codes have reached their full potential since smartphones became able to ‘scan' these black squares and dots and translate the information into data that can be easily processed by humans. What are QR codes? QR codes are a constant presence nowadays and come in the shape of a matrix or two-dimensional barcode. They can also be described as encoded pieces of data. These graphical symbols are used to get information or data from the transitory media and have data instantly transferred into your mobile phone. Where can you see QR codes? You have probably seen these QR codes on billboards, in magazine adverts, on web pages and even on someone's T-shirt. Once this code is scanned by your smart phone, it will provide complete details of that specific...

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Social Media Growth In 2021

Improving organic growth is one of the most ambitious digital marketing objectives a business can have. This metric refers to the number of unique accounts that have viewed a piece of content on social media. What makes the game hard is that organic reach excludes the use of paid promotional tools. Although social media growth can be notoriously difficult to achieve organically, an organic reach and sub-sequential growth may be achieved through creative, continuous and consistent marketing efforts. If you were not certain about the need to engage in social media management, the events of the last year have shown us that traditional, non-digital marketing is not enough anymore. People now interact with businesses mostly online, and you will need to have a digital presence and be visible to prospects online if you want to convert them to paying customers. Why Should I Use Social Media? Social media has become the most important virtual space where people interact with not only friends and family, but also with brands and businesses. Social media marketing is currently the most effective way of communicating to potential customers not only because more than half of the world's population is using social networks but also because it enables...

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2021 Online Marketing Trends

You can't think about 2021 online marketing trends without taking into consideration what has been happening over the last nine months. 2020 has certainly been an unprecedented year. Among the chaos and uncertainty brought about by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to fit a ‘new normal'. Various marketing trends we had predicted last year came true, such as voice search, content marketing, personalisation, and hyper-targeting, but unexpected ones developed as well, such as a general movement of services online and e-commerce platforms attracting more investment than ever. A renewed focus on brand experience has developed due to lockdown laws and restrictions on visiting physical stores. Consumers are now attracted by the promise of health and safety and opt for increasing personalised service features. New statistics, technologies, techniques, and digital marketing strategies are emerging every day. The way we attract, connect, and market to our audiences is constantly changing. As a business owner, you have to do more than just keep up with trends in marketing – you have to stay ahead of the game. Here is what you should expect in terms of online marketing trends 2021: User-Generated Content User-generated content (UGC)...

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Why Branding Is So Important

“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their logo or their advertising content. Brands are about experiences; as Seth Godin put it, “A brand is the set of expectations, memories, stories, and relationships that, taken together, form a consumer's decision to choose one product or service over another.” They include a variety of subtle factors that define the way your business feels and how it is perceived by audiences. The fascinating thing about brands and branding is that they are formed and exist, with or without our intervention. What you can do is take action to create a brand that promotes your business effectively and positively. It's not just about writing a catchy tagline; you will have to make sure that the experience you provide lives up to the expectations your branding instills in customers. How to Build a Brand Building a successful brand is an ongoing process, but here are some starting points for beginners: Find your key differentiator Find...

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What is a responsive web design and why is it important?

The growth in mobile usage has changed the way people interact with the world and research information online. The average person spends around 3 hours a day on their smartphone. If you want to communicate your message to an audience you will need to reach them where they spend most of their daily online time. This is why your website marketing needs to be able to adapt to a variety of devices and browsers. By using a responsive web design you'll create an optimised browsing experience for you visitors. What is a responsive web design? Responsive web design is the approach suggesting that web design and development should adapt to user behaviour and environment (device orientation, screen size, and platform). This is different from building a standard mobile version of your website, which is no longer practical since there are endless resolutions and devices in use. Responsive websites are able to automatically switch to accommodate for resolution, image size, and scripting capabilities. Flexible layouts used to be a luxury for websites, today designs are truly flexible. They can adjust to anything from a smartphone to a large computer screen. Even images can be automatically adjusted and layouts won't break- although they can get...

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Why Quality Graphic Design Matters

Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and computer animation. These have been perfected in the last two decades and are today used on a wide scale. Graphic design is an omnipresent part of our lives and it plays a central role in business as well. Promoting products and services without using a combination text with image is unthinkable in this day and age. As for the future of graphic design, experts talk about trends such as the fusion with augmented reality, 3D printing, impending collision with experience design and fully functional virtual reality. New technology and design concepts can offer an immersive experience so businesses can sell their products without even making a pitch. Why is it important that businesses of any shape or size invest in design? Whether we consume graphic design products through paper printed in our hand or by accessing virtual reality through brain implants, as some futurologists predict. Graphic design plays...

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