Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content.
Timing is important in social media marketing. No matter how creative and informative your content is, if your audience is not listening, then your content is meaningless and pointless. So when are the best times to post on social media? According to Grammarly, it depends on the nature of your business, the location of your audience, and your target market’s online behaviour. This article will give you a brief rundown of the perfect day and time to blast the leading social media channels with your thought-invoking content.
Industry data reveal that Facebook has more than 1.4 billion daily active users. For businesses and marketers, converting sales leads even a percent of those users is a big win. This is why 93 percent of digital marketers rely on Facebook in implementing their social media strategies.
You can benefit much from this social media channel by posting your content at the end of the week. Engagement from Facebook users drastically increases by 18 percent during Thursdays and Fridays, compared to other days of the week. But on weekends, engagement from users shoots up by at least twofold.
Experts on Facebook analytics recommend that content should be posted at midday, preferably at 1 pm for greater chances of your content being shared. If you want better click through rate, then schedule your content at 3 pm. On weekends, the ideal time would be between 12 noon and 1 pm.
Instagram is an alternate social media channel where you can reach more customers. If your brand is geared towards women, then this is the perfect app for you. Statistics show that 68 percent of Instagram users are female.
The platform is also considered as an “international social network” since more than three-quarters of its users are living outside the United States. This works best for companies that are eyeing the global market.
Sprout Social reported that at least 70 percent of businesses use Instagram as a part of their social media marketing strategy. It does not come as a surprise since 80 percent of Instagram users follow a brand on the social network.
If you are curating breathtaking photos or funny videos, the best day and time to broadcast them to your followers is Wednesday at 3pm, Thursday 5am, 11am or 3-4pm or Friday at 5 am. Sunday is recorded to have the least engagement from users since users are busy from having brunches with the family, hanging out with friends, or preparing for the work week ahead.
Unlike Facebook, Instagram, and Twitter, LinkedIn may not be the quintessential online platform for social media marketing. Since LinkedIn is considered as the “world’s largest professional network”, the page is teeming with insights for career growth, stories of advocacies, and tips on how to connect with industry leaders. That said, businesses should take advantage of this space to share company news or industry updates.
LinkedIn’s hot times are from 3 to 5 pm on Wednesdays. Nevertheless, posting content from Tuesdays to Thursdays still works since engagement actually differs per day. The reason behind this is that professionals tend to check the page on weekdays right before their work ends. On the other hand, engagement on LinkedIn falls flat on weekends since most users are out during those days.
With over 300 million users worldwide, Twitter is an indispensable tool when it comes to social media marketing strategies. On average, more than quarter of a million tweets are posted on the channel each minute. As a result, boosting that Twitter engagement may seem pointless considering that your brand’s content will definitely get buried every minute that passes by. This is why it is important for you to know when is the right time to compose a tweet and reach your target market.
In general Twitter users are highly responsive all throughout the week, thanks to instant thought and reactions on the channel. However, the optimal time to tweet is on Friday from 9 to 10 am. This serves as the last hurrah for Twitter users before they check out for the weekend. Saturdays also record active Twitter engagement. One factor would be the sporting events that take place all throughout the day.
Twitter itself has an analytics tool in the event you want to know when you should tweet your content based on your audience’s engagement with your posts.
Having these days and times to publish your posts for maximum engagement is most certainly helpful. Be that as it may, seeking assistance from the experts would ensure that you create the most compelling content and post it on days and times when the engagement across all social media channels is at its peak.